New Toblerone Shape

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New Toblerone Shape

Post by Hind on Thu Nov 10, 2016 11:53 am

http://metro.co.uk/2016/11/08/mondelez-international-have-changed-the-shape-of-toblerone-bars-and-people-are-outraged-6242475/

Mondelez International has changed the toblerone's shape. Toblerone is a famous swiss chocolate which is well-known in the world.
The weight has changed also : 400g and 170g bars are now 360g and 150g.
Many people were unhappy with the new form and ask to the brand to change it.
Example of discontented persons on twitter : "Hi @Toblerone I opened my chocolate and noticed half the triangles are missing. Can you please post them to me? Thanks!"
"Now the shape of Toblerone has been messed about with.
Will the pain of 2016 ever end?"
"The new #Toblerone.
Wrong on so many levels. It now looks like a bicycle stand.#WeWantOurTobleroneBack."

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Re: New Toblerone Shape

Post by Laure on Thu Nov 10, 2016 11:55 am

haaa stupid marketers!!

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Re: New Toblerone Shape

Post by Aurélie Leclerc on Thu Nov 10, 2016 1:29 pm

I think it was a stupid idea to change the shape but i'm sure that everyone will forget about that very quickly Smile i think it's funny to see how people are shocked Very Happy

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Re: New Toblerone Shape

Post by Admin on Thu Nov 10, 2016 6:32 pm

I love Toblerone and they are known for their shape. seems a strange marketing move.
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Re: New Toblerone Shape

Post by Habibakhairy on Fri Nov 18, 2016 9:02 pm

This is wired, why changing a product that is well known for it's shape.
I am wondering if they just wanted to hear out the consumers and to push them to be more engaged. But still it make no sense. Anyways, it's not their best marketing strategy.

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Re: New Toblerone Shape

Post by Mathilde L on Sat Nov 19, 2016 2:48 pm

I love Tobleron but I don't like the new shape. Luckily they didn't change the packaging

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Re: New Toblerone Shape

Post by Gaëlle on Mon Nov 21, 2016 1:00 pm

Thanks for that post, I'm so shocked ! How the marketing team could take such a resolution ?! #donttouchmytoblerone

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Re: New Toblerone Shape

Post by Admin on Mon Nov 21, 2016 1:56 pm

gaelle.vasse wrote:Thanks for that post, I'm so shocked ! How the marketing team could take such a resolution ?! #donttouchmytoblerone

That's better than #touchmytoblerone! Embarassed
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Re: New Toblerone Shape

Post by Gaëlle on Mon Nov 21, 2016 2:56 pm

Admin wrote:
gaelle.vasse wrote:Thanks for that post, I'm so shocked ! How the marketing team could take such a resolution ?! #donttouchmytoblerone

That's better than #touchmytoblerone! Embarassed

Hahahahaha Laughing

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Re: New Toblerone Shape

Post by Hind on Thu Nov 24, 2016 10:55 am

Yes, I am totally agree with you. The marketing team is very unqualified to do that. Many persons appreciate the original shape of Toblerone. You can't change it !

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Re: New Toblerone Shape

Post by Emma Herry on Thu Nov 24, 2016 10:59 am

Do you think they will change the recipe back? Because people are really angry at Toblerone, sooo maybe the shape will return..

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Re: New Toblerone Shape

Post by Hind on Thu Nov 24, 2016 11:33 am

"Scottish MSPs have debated taking action against the new shape of Toblerones in change blamed on Brexit. Colin Beattie from the SNP lodged a motion, branded a waste of parliamentary time by rivals, over the decision to widen the gaps between the segments of the chocolate bar.
Toblerone manufacturer Mondelez International announced the change last week and blamed it on rising food prices. The decision sparked anger among fans of the triangular snack.
Mr Beattie's Wednesday motion called on the UK Government to take "speedy action to rectify the change" and said it was "emblematic of the devastating consequences that Brexit could bring".
Liberal Democrat MSP Mike Rumbles hit back with a string of confectionary-based puns, saying: "Toblerone won't be the only chocolate bar that will change as companies crunch the numbers"

http://www.standard.co.uk/scottish-msp-calls-for-action-on-toblerone-shape-change-and-blames-brexitscottish-msp-calls-for-a3397541.html

This affair goes far...

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Re: New Toblerone Shape

Post by Emma Herry on Thu Nov 24, 2016 11:34 am

Ahahaah those people are crazy!!
#Iwantmytobleroneback!!

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Re: New Toblerone Shape

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