The giraffe effect

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The giraffe effect

Post by CamilaCristanchoDuque on Thu Oct 13, 2016 7:16 pm

Marketing department spend a lot of time and money analyzing data and tracking performance metrics but usually to translate into action items and provide strategic advantage. The problem is that they miss the key signs because of the Giraffe Effect.
But what is a giraffe in the data universe?
Giraffes are one piece of data dominate the rest. The difficulty is that the size of information is so big that we focus our attention in this part forgetting the others “animals “. So the other data in the set often disappear from view.

2 different examples were exposed and it is really really interesting…
I recommend you this article!

http://www.optimove.com/blog/beware-the-giraffes-in-your-data?utm_source=outbrain&utm_medium=discovery&utm_term=5053546&utm_campaign=ob-blogConversion

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Re: The giraffe effect

Post by Admin on Thu Oct 13, 2016 8:28 pm

I'll read this tomorrow in the meantime

Love and Giraffes.
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Re: The giraffe effect

Post by Manon Px on Thu Oct 20, 2016 9:40 am

I prefer cats.

It's very interesting, everybody in this class should read this article, as future marketer, to avoid big mistakes...

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Re: The giraffe effect

Post by mguyader on Thu Oct 20, 2016 10:06 am

Nice article ! I have read that before in french ! But interresting too in English ! Wink

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Re: The giraffe effect

Post by Manon Lopez on Thu Nov 10, 2016 10:24 am

it's very interesting ! But the most of the time this animal are more interesting for children

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Re: The giraffe effect

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